Commercial interior fit-up; wine shop and artisanal market
Dedalus started out as a small backroom wine shop and has grown into one of the best indie wine shops in the country. As they wished to preserve their brand authenticity with their growth, we sought to preserve the authenticity of the early 1800’s factory building that we transformed into their new retail shop. The result is a sophisticated, multi-use environment that includes a full service shop, deli and artisanal market, where patrons can easily transition between shopping for specialty products and indulging at the bar next door.
SELECT PROjeCT FEATURES
We collaborated with the owner of Dedalus and a renowned artisan food manager to create the deli was a comprehensive (and delicious) education on fine cheeses and cured meats. This was our first foray into designing and building this very specific type of food display, but working with a true expert to bring their vision to life was incredible rewarding.
Custom Wine Storage
The most critical aspect of the job was designing beautiful, yet functional, ways to display and sell wine. The old factory building provided beauty and character, but also posed logistical challenges. We needed to accommodate an uneven floor, crooked brick walls and 100 year old support posts that awkwardly divided the space. As a solution, the display tables that we designed were built with adjustable rolling feet so that they can be leveled wherever they sit in the space.
The tops of these custom wine displays are comprised of eight individual boxes that can be divided in half to create sixteen compartment to house the various bottles that Dedalus stocks. Instead of stacking boxes underneath the table as backup, we designed the bases to hold bottles in a creative, more aesthetically pleasing way.
Our design for the space embodied Dedalus’ brand vision by highlighting the natural beauty of the historic setting. We preserved the patina of the original elements, and then carefully introduced modern and luxurious pieces to juxtapose the warehouse feel. The elegant pairing of old and new, classic and modern, reflects the experience of fine wine tasting. These shelves with custom steel wine bottle hangers set against the old brick wall are a perfect example of this juxtaposition.
The Checkout Counter
Due to its high-traffic location and gorgeous brick backdrop, the checkout counter became a natural focal point of the space. After many hours of designing (and redesigning), we finally landed on a vision that we felt best highlighted this area. The juxtaposition of the charred Butternut wood accent and irregular-cut Carrera marble stands out beautifully against the pattern of the Baltic birch tops. The look is completed by the riddlers rack style wine holders flanking the office door.
Though originally envisioned predominantly as a wine shop, the plan for the shop expanded during the process, and there was a strong push towards bringing in a greater food component. The addition of a few extra tables and this massive hutch present an array of high-end dry goods in a beautiful and cohesive way.