Commercial interior; retail store front
For more than 40 years, Danforth Pewter has been creating hand-crafted pewter products rooted in simplicity and functionality. At their new store location in Portland, Maine, they wanted a space that reflected the ways they have continued to apply that ancient craft to the modern day. Our design has helped them to solidify their brand identity and best communicate their story to customers who visit their store, while also remaining functional and flexible to accommodate their ever-changing product line and seasonal displays.
SELECT PROJECT FEATURES
Metal Pillars and Window Displays
The Portland store already had character, but we needed to adapt built-in aspects of the space to offer more flexibility. The biggest challenges were two large columns in the middle of the space, and three large windows that took up an entire wall. So we wrapped the post in bent steel to display smaller products that could be hung on magnets. For the windows, we created custom adjustable shelves that could be moved to accommodate a various products as displays changed.
Reclaimed Work Benches
We introduced antique workbenches as product displays where the pewter products would contrast with the wood and really shine. This not only communicated their story, but also truly emphasized the individual handcrafting of each object. We also added whitewash shiplap to most of the walls, in a herringbone pattern to reference the old port city of Portland.
Picture Frame Display
Danforth Pewter picture frames are uniquely beautiful, crafted with individual detail. In the past, it has been difficult for Danforth to display all of their different sizes and styles without taking up too much space. This hanging solution allows them to easily swap frames in and out, while also displaying all of the different options that they sell.
We included many antique and reclaimed objects throughout the space to lend character and authenticity to the interior. The whitewash shiplap offering a nice contrast with an antique floor grate that is used to hang necklaces, earrings, and other products, again offering lots of flexibility for the ever-changing displays.
Danforth makes hundreds of key chains in different styles. To hold them, we built a replica of an antique key locker to look like the kind found in old hotels. This allows Danforth to display many different styles at once, but also easily swap them out for seasonal product changes.