Commercial interior; retail store front
For more than 40 years, Danforth Pewter has been creating hand-crafted pewter products rooted in simplicity and functionality. At their new store location in National Harbor, Maryland, they wanted a space that reflected the ways they have continued to apply that ancient craft to the modern day. Our design has helped them to solidify their brand identity and best communicate their story to customers who visit their store, while also remaining functional and flexible to accommodate their ever-changing product line and seasonal displays.
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Custom Display Wall
We wanted to offer Danforth Pewter versatility that would let them easily rearrange their merchandise when necessary. We built them custom slat walls from reclaimed barn wood that brought character and a sense of authenticity, while also allowing the pewter products to stand out against the wood. The overall look was far more in line with Danforth’s brand than the original slat walls.
The existing store had the impersonal, utilitarian feel of a generic retail space. To lend character and authenticity to the space, we wanted to create a checkout counter that paid homage to the people who spent countless hours crafting beautiful pewter products on old, wooden work benches. While the back side is highly-functional, with drawers and shelves for the store employees to use, the front is uniquely beautiful. Constructed to look like an antique work bench, it includes false drawers, shelves to display pewter products, and a zinc top with a custom patina finish.
What sets Danforth Pewter’s products apart is the history and craftsmanship behind each one of them. We loved how the pieces looked set against the tools that used to be used to create them, and tried to incorporate them frequently and organically. They offered a great opportunity for beautiful staging, while communicating the story behind the brand.
We introduced antique work benches as product displays where the pewter products could contrast with the wood and really shine. We also used metal so that magnets could be used to hang smaller merchandise items, such as earrings and key rings. This provided a great amount of flexibility, as the displays could be easily shifted to accommodate different layouts and designs.
Blade Sign Design
For the blade sign that hung on the outside of the building, we wanted to again try to communicate Danforth’s story to the people that were walking by. We first spread open an antique caliper that workers of the past used when handling hot metal. Then, we welded a metal cutout of the Danforth logo to the inside of the caliper, highlighting the close association between the Danforth products and the process that creates them.