Commercial interior; retail store front
Danforth Pewter, a company that can trace its roots back to the late 1700’s, hand-makes pewter products inspired by ancient craft and modern day design. When they decided to open their newest store location in Portland, ME, the company was looking to further communicate their story to potential customers through the experience that visitors would have when visiting the store. While remaining true to the Danforth brand, the store also needed to have flexibility for their ever-changing product line and seasonal displays.
SELECT PROJECT FEATURES
Metal Pillars and Window Displays
The biggest challenge was adapting built-in aspects of the current space to offer more flexibility. We needed to find solutions to incorporate two large columns located right in the middle of the store, and three large windows that took up an entire wall. Our solution was to wrap the post in custom bent steel so that smaller products, such as jewelry and keychains, could be hung from magnets and placed anywhere on the columns. For the windows, we fabricated custom adjustable shelves that could be moved to accommodate any products that were being displayed at a given time.
Reclaimed Work Benches
We introduced the feel of the Danforth brand by incorporating reclaimed objects throughout the space. Three large work benches, similar to tables that the original Danforth pewterers used, are set up as display tables. We also added whitewash shiplap to most of the walls, in a herringbone pattern, to cover up some of the “new” feel of the space, while also referencing the old port city of Portland.
Picture Frame Display
Danforth Pewter picture frames are all extremely unique with lots of individual detail. In the past, it has been difficult for Danforth to display all of their different sizes and styles, without taking up important space on top of display tables. This hanging solution allows them to easily swap frames in and out, while displaying all of the different options that they sell.
As mentioned above, we included many antique and reclaimed objects throughout the space. This picture shows the whitewash shiplap offering a nice contrast with an antique floor grate that is used to hang necklaces, earrings, and other products, again offering lots of flexibility for the ever-changing displays.
To hold some of the hundreds of styles of key chains that Danforth custom makes, we built an antique key locker to replicate ones that used to be found in old hotels. This allows them to display dozens of different styles, while also swapping in and out seasonal key chains.