Commercial interior; retail store front
Danforth Pewter, a company that can trace its roots back to the late 1700’s, hand-makes pewter products inspired by ancient craft and modern day design. When they decided to open a new store location in National Harbor, Maryland, the company was looking to further communicate their story to potential customers through the experience that visitors would have when visiting the store. While remaining true to the Danforth brand, the store also needed to have flexibility for their ever-changing product line and seasonal displays.
SELECT PROjeCT FEATURES
In order to offer Danforth Pewter the versatility that they needed to allow their merchandise to be easily rearranged, we built custom slat walls using reclaimed barn wood. The look was much more in line with Danforth’s brand when compared to traditional slat wall that is installed. It gave them flexibility while allowing for their pewter products to really pop against the wood.
The existing store had a very utilitarian feel to it. After covering most of the walls with reclaimed wood, we wanted to create a checkout counter that paid homage to the craftspeople who spent countless hours crafting their beautiful pewter products on old, wooden work benches. While the back side is highly functional with drawers and shelves for the store employees to use, we designed the front of the counter to look like an antique work bench that included false drawers, shelves to display pewter products, and a zinc top with a custom patina finish.
We felt that what set Danforth Pewter’s products apart from most other items that are sold in stores is the history and story behind each one of them. Each piece is individually hand crafted. We loved how the pieces looked set against old tools and tried to incorporate these in as many place as we could. They offered a great opportunity for staging, while communicating the story behind the brand.
We introduced antique work benches throughout the space that Danforth Pewter could use to highlight products on. We also used metal in as many places as possible. This provided a great opportunity to use magnets to merchandise smaller items, such as earrings and key rings. It provided an incredible amount of flexibility, as you could easily move them around to accommodate many different layouts and designs.
For the blade sign that hung on the outside of the building, we wanted to again try to communicate Danforth’s story to the people that were walking by. We spread open an antique caliper, one that workers used to use when handling hot metal. We then welded a metal cutout of the Danforth logo to the inside of the caliper.